About US NOVA
Your smile. Your confidence. US NOVA.
US NOVA was created with a simple goal: to make teeth whitening easier, more convenient, and accessible for people who want to feel more confident about their smile.
Many people experience visible tooth staining or discoloration from everyday habits such as coffee, tea, wine, food, and lifestyle choices. Professional whitening treatments can also feel expensive, inconvenient, or difficult to fit into a busy routine.
That is why we created US NOVA Purple Teeth Whitening Strips — an easy-to-use at-home whitening option designed for people who want to care for the appearance of their smile without making whitening complicated.
Our product
US NOVA Purple Teeth Whitening Strips use purple color-correcting technology to help improve the appearance of yellow-looking teeth while whitening ingredients work on surface stains.
The strips are designed to be simple to apply, comfortable to use, and convenient for an at-home whitening routine.
Why US NOVA
Simple at-home application
Peel, apply, rinse. No appointments and no complicated whitening equipment required.
Purple color-correcting technology
Purple pigments work on the appearance of yellow-looking teeth using colour theory.
Designed for visible surface stains
Built with the everyday causes in mind — coffee, tea, wine and food.
Convenient for everyday routines
A whitening routine that fits around your day rather than interrupting it.
Enamel-conscious formulation
Formulated with the comfort of your enamel and gums in mind.
No special equipment
Everything you need is in the box — nothing to charge, clip on or assemble.
Our mission
Our mission is to make smile care simple, convenient, and confidence-focused.
We believe looking after your smile should fit naturally into your routine. US NOVA focuses on creating straightforward products with a modern experience, so customers can enjoy a simpler approach to everyday smile care.
Made for real life
Whether your smile has become discolored from coffee, tea, food, or everyday lifestyle habits, US NOVA is designed to make at-home smile care easier.
We focus on convenience, simplicity, and a customer-first experience.
Your smile. Your confidence. US NOVA.
Results may vary from person to person. US NOVA products are intended for cosmetic teeth-whitening purposes and are not intended to diagnose, treat, cure, or prevent dental disease or medical conditions.