A brighter smile, from the first strip.
2nd Gen purple color-correcting strips that lift years of coffee, tea and wine stains — with zero sensitivity.
US NOVA Purple Teeth Whitening Strips
14 strips, 7 sessions. Purple color correction neutralizes yellow undertones on contact, while enamel-safe actives break down deep-set stains at the source.
Bundle pricing (buy 1 get 1 free and up) is on the product page.
Why US NOVA works
One formula, built around the two things most whitening strips get wrong: instant visible change, and comfort while you wear them.
2nd Gen purple technology
Purple pigments use color theory to neutralize yellow undertones on the tooth surface — a brighter look the moment you finish a session.
Enamel-safe actives
The actives break down tannin deposits rather than scrubbing the surface, lifting coffee, wine and smoking stains while keeping enamel intact.
Zero-sensitivity formula
Non-toxic and sensitivity-free, so you get results without the zingers or gum irritation. Suitable for sensitive teeth.
No-Mess Grip Tech
Strips lock firmly in place, so you can talk and drink water while they work. No sliding, no gel across your gums.
Safe and purposeful
Vegan, cruelty-free and made in an FDA-registered facility, with no harsh chemicals.
Built for a full cycle
14 strips give you 7 sessions — enough for a complete treatment, with deeper stain lift session by session.
Three steps, 20 minutes
Peel
Open the foil packet with dry hands and peel the strips away from the backing film.
Apply and wait
Fit the strips gel-side to the tooth surface, align with your gum line and press gently. Leave on 20 to 45 minutes.
Smile bright
Remove the strips, discard them and rinse thoroughly to clear any residue.
What our customers say
Shop with confidence
Every US NOVA order is covered by our 60-day money-back guarantee, with hassle-free returns and support that answers.
Complete a full treatment cycle. If your smile isn't visibly brighter, contact us and we'll refund the order.
Payments are handled by Shopify checkout. PayPal is available at checkout.
Orders are processed within 24 to 48 business hours and shipped with tracking. Delivery estimates are shown at checkout.
Contact form
Questions about your order or the strips? Send us a message and we'll get back to you.